Choosing a Domain for your Website
Tristan Knight

Your choice for your website's domain can be extremely crucial. Having a quality domain will make your website much easier to find via a google search and to remember and navigate to directly via the address bar. So how do you make sure that your domain name is ideal? Here are a few guidelines for choosing your domain:

  • Make sure it’s reasonably short as it should be easy for people to read, memorize and type. Think about the domains of your favorite websites–chances are the vast majority are shorter than 15 characters.
  • Try not to add any non-letter characters such as letters or hyphens as these make your domain harder to remember and it tends to look less professional.
  • Your domain should be a descriptor of your website. This will make your website easier to find and make your target market more likely to view your website.
    • If you are deciding on a domain for a business or other organization’s website, you should try to approximate your business’s name.
    • For a personal website, you should probably use your own name or some variation of it.
    • Blogs can also be your personal name, or you can come up with a creative separate name for your blog.
    • Check for your domain to make sure it's available. You can do this here to determine whether your desired domain is available.
    • Choose an appropriate domain extension. For example, if you’re a nonprofit you might want to use .org. Certain domain extensions such as .gov and .uk are restricted and only usable by organizations that qualify. While most of us are familiar with common extensions such as .com, .org, and .net, there are many hundreds of more obscure extensions such as .info, .construction, and .download. These less familiar domains are oftentimes less desirable but can be useful in niche circumstances.

You should try to brainstorm potential ideas for your domain. If you're having trouble coming up with candidates, you can try out a domain generator such as Lean Domain Search which will generate a variety of keywords and attach them to a keyword you enter. Once you have some decent candidates, compare them and see how well each of them matches the above criteria.

Registering your domain

To register a custom domain, go to and enter the domain you’d like. If that domain is available, GoDaddy will then provide you with a price for that domain. If it is not available, GoDaddy will provide a list of similar domains. You can also sort results by domain extension (e.g. .com, .org) if you have a preference for particular extensions. Domains are usually inexpensive, with many costing less than $10. However, a few more desirable domains can cost many thousands of dollars. If your first choice domain turns out to cost more than you can afford, you can usually find a slightly different domain or one with a different extension that is much cheaper.

Managing your website

Once you have chosen your domain name, you are ready to start building your site. You can easily create a website for free using a

Create Space 

To learn more about the process of setting up your own custom domain on, see Custom Domains.

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